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July Consulting Updates - Bad Review Help News - 7/1/2014: General Contractor gets 2 bad reviews removed in one day. 7/2/2014: Lawyer discovers his only two-year-old 1-star review is removable. 7/3/2014: Maintenance company relieved after bad review comes down. 7/7/3/2014: Transportation company gains one-star rise in a day. 7/4/2014: $150 4th of July special active until 7/7/2014. . .

Buyer Beware: Watch Out For Fake Good Review Shams & Bad Review Removal Scams

Are you thinking about getting help with your reputation but are unsure about who to trust? Not only do I repair and recover business ratings, I can also consult with you on who to trust in this industry and who not to trust.

My years of experience in online rating recovery gives me the insights I need to shield you from suffering review filtering penalties after trusting the wrong person to help. I see the damages caused by inexperienced help so don't take the choice to get someone to help you with your online reputation lightly.

Those who charge for fake good and bad reviews have been caught hiring offshore workers to delete bad reviews, too, and they do so at the expense of their client's business future.

When a business is caught directly or indirectly cheating by buying fake reviews, they end up with a big embarrassing, business devastating warning on their business profile. When they're caught buying fake bad reviews for competitor profiles, don't be surprised if the feds step in. Actually, the feds have stepped in already on both occasions around the world.

I recognize that your current bad reputation online might not even be your fault. So many I speak to say, "I never seen the person who left the bad review in my life." Let me be the first to announce that you're not crazy if you think a competitor is trying to deliberately undermine you. My research suggests you're not crazy at all.

I've found that a lot of the people selling good and bad reviews hire contractors who use software to make it look like they are posting from a particular region when they're really in India or some other foreign land. Check Odesk sometime to see this nefarious reputation management activity.

Reputation agencies, SEO companies, elite reviewers and businesses who buy and sell fake reviews are playing Russian Roulette -- I doubt many realize exactly how dangerous the practice is or so many wouldn't be doing it. Some have already been caught, however, I fear the problem of fake reviews that isn't going to go away anytime soon. People will get caught-- but your need to learn how to exert more positive control over your business ratings has never been more important in the history of online technology.

Don't lose all hope as we wait for the law catches up with technology. People are getting caught cheating. Here's how...

Review websites such as Yelp can track internet protocol addresses (IPs) -- and they can track the IPs behind the IPs. See this article on server security for an example of the technology that makes IP detection possible.

As a forerunner in this industry, I urge you not to let any agencies tempt you into cheating or make promises that they cannot keep. You don't need put your business in any danger to recover your online reputation.

If profile repair services promise you lots of good reviews and removal of negative reviews for one great low price, be wary --scammers often seek to make a small amount of money off of your trouble without taking steps to protect you as any credible consultant dedicating their life to helping business owners maintain their competitiveness as new technologies emerge would. Review the examples of the scams now occurring in this industry for confirmation.

You have lots of options that are fair, reasonable and ethical. Implementation of these alternatives with a qualified consultant by your side is the best and safest choice a business owner can make.

Whatever you do, go to any length you can to avoid purchasing good reviews. There are better, long-term solutions outstanding to pursue.

Bookmark this page to see more review scams in action as I find them. I post evidence of online review corruption on this page of my website as time allows.