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Free Speech, ORM & Web Spam

Of course a person is free to speak they're mind anywhere they want online -- just as Online Reputation Mangers (ORMs) are equally free to suppress libelous statements until the law catches up with the times or a lawyer finishes his anti-defamation job.

ORMs use content to get bad press off of page 1. Content suppression operations require new material to be added to the Web to get libelous statements off of Google page 1 as soon as possible. All of us have a right to add good press to the web. When there's bad press online about you that is destroying your professional opportunities or your business -- you and your ORM are exercising your free speech to become a louder voice online.

Content suppression is free speech.

Those who use their free speech rights to suppress libel online have a responsibility here though -- and I want to make it clear.

Free Speech And Content Suppression

The content that goes online to suppress libelous statements must be useful content that helps better define who you are or what your business has to offer the world.

Adding meaningless content to the web during a content suppression operation is bad. I guess you can call it free speech, regardless, however, do you know what Google calls meaningless online content? They call it spam. Web spam.

Web Spam vs. Free Speech

Google doesn't like web spam. Web spamming isn't cool because Internet surfers can't actually use web spam. Web spam serves no purpose. So what happens to web spam?

Google vs. Web Spam

Content suppression by way of web spam is actually meaningless speech so it gets treated poorly by search engines. We're all free to make meaningless speech -- but Google has a right to suppress meaningless free speech (web spam) to enhance its user's experience.

As Google refines its algorithms to eliminate web spam -- eventually everyone with cheap web spam content suppression materials online are going to end up with their bad press back on page 1 (but this is fodder for a new article).

Back to the point I need to make...

Those who spam the web with content to suppress bad online press do their clients a huge disservice.

Why Web Spam, Meaningless Free Speech and Content Suppression Should Never Mix

I've seen the after effects of spammy content suppression work and they're not pretty. I have been involved in cleaning up reputations after cheap reputation management operations have been run. Professional people end up with all of their legitimate good press near page 1 of Google pushed back to page 5 or 6 by tons of useless junk!

Web spam is not good for anyone's image: in fact, it looks almost as bad as the bad review that initiated the content suppression job -- almost -- and definitely so after a lawyer has obtained a court order against it.

If you happen to be recovering from a bad content suppression job, let me know. I have solutions for you.

May all of the content online about you or your business be useful and meaningful -- regardless of the circumstances behind what goes online about you or your business.

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