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July Consulting Updates - Bad Review Help News - 7/1/2014: General Contractor gets 2 bad reviews removed in one day. 7/2/2014: Lawyer discovers his only two-year-old 1-star review is removable. 7/3/2014: Maintenance company relieved after bad review comes down. 7/7/3/2014: Transportation company gains one-star rise in a day. 7/4/2014: $150 4th of July special active until 7/7/2014. . .

You Have a Lot of Options

A bad review might seem like the end of the world but I promise it isn't. I've seen business profiles with a score of 1-star turn into 5-stars overnight. Below are just a few of your options. . . the list below is just the tip of the iceberg of what can be done to help recover your reputation.

Remove It

There are reasons review websites or upset customers will remove a bad review. You don't have to accept all unfair things published about your business. Your case is unique. You're more likely to successfully get a review removed with: 1) a just cause 2) a well-written request 3) an unemotional approach. My success rate in removing qualified bad reviews is 75% to 100%, depending on the methodology used.

Reply To It

If you've yet to claim a profile with a bad review, don't do it until you speak to me, please. People write pages on how to reply to a bad review online because the worst thing you can do is make no reply at all -- which is true up to a certain point, however I need to brief you on the exceptions. If you've already claimed your account and cannot resist replying, the easiest way to respond to a customer online is to recall the old adage, "The customer is always right." Understand that the customer is right because they're sharing their perception of their experience as a customer or a client. If their report is irrational in any way, your polite and professional reply makes you look reasonable. You also will want to keep your demographic in mind as you form the correct reply. Some businesses benefit most from confident, even borderline playful responses. Each case is unique.

Outweigh It

Invite happy customers to write reviews wherever a bad review appears. Since people are more likely to leave a bad review, it's realistic to assume that effort to get good ones is necessary. You can actually suppress a bad review with a bunch of good ones. The amount of time it will take to recover from those most motivated to smear your business online will vary. But be confident that bad reviews loose influence among lots of good ones. I wouldn't let a review company set your online reputation policies for you. If you need to take matters into your own hands because you're about to lose your business -- who is an online consumer website to tell you to sit back and take no action at all? I therefore build safe, ethical, effective and responsible plans to help you get the good reviews your business naturally deserves.

Litigate It

If the bad review contains libel, you may win a suit. If you win, the review can be de-indexed from major search engines. But you know what's even better than litigating over a bad review? Prevention. If you are just now discovering how vulnerable your online reputation is, we can fix the problem without a lawyer and use a lawyer for something even better. . .

Ignore It

The cost of doing nothing is mild to severe. If you elect to do nothing about bad review, and you're not getting any new good reviews, be advised that the tarnishing of a business' reputation can spiral out of control on the Internet and cost you the confidence of clients and customers. The good news is that if you're getting lots of reviews, doing nothing isn't a bad move, unless the contents of the review are so outrageous and potentially harmful that you feel you must take action.

Check with me before you decide to not do anything. Protecting your online profile can be a tough job -- but it's not an impossible one if you know you have a great business.